Paper session 3: New Niches for Old: Adding Value in an Economic Downturn

09/01/2009 - 13:00
09/01/2009 - 16:00
Etc/GMT-5
Authors discuss the value ethnography adds to all levels of corporations when we move our praxis into new areas.
Curator: 
Paul Durrenberger (Penn State University, USA)

Challenges and opportunities in ethnographic practice in uncertain times

Jean Zelt (TNS)

Practice, Products, and the Future of Ethnographic Work

Maria Bezaitis (Intel)

Showing the value of Ethnography in Business

Joan Vinyets (A Piece of Pie)

What European businesses expect from us

Filip Lau (Red Associates)

Contextualizing customers

Truls Erik Johnsen (Telenor) & Per Helmersen

Challenging Corporate Assumptions: Examining the Future of Paper and Electronic documents

Jennifer Perotti (Xerox)